This company creates and distributes group luxury craft kits. This company provides the key materials needed for each individual person to complete and take home an art piece of their own in the hopes of cultivating connections and community through the act of creativity. The kits would primarily have the target audience of young adults/middle-aged women which becomes important in the design and branding of the company which could be described as lighthearted sophistication to create an inviting and approachable image to the audience. At the completion of this project a full 4 person Mosaic Tile group kit was created.
Instagram Design
Two parts of the business needed to be communicated. The product and the why. This is communicated both through photography and typographic designs.
